There are 12 Billion communications provider connections across the globe today serving over 3 Billion distinct end users (consumer and business). The connections come in the form of Cable TV, Satellite, Mobile Devices (smartphones, tablets), Broadband and Wireline. In meetings with nearly 200 Executives from different communications providers around the world over the last year, we’ve seen a common set of challenges:
Due to extensive penetration, most operators (except in developing nations) are not seeing subscriber or revenue growth. This saturation results in margin compression for network operators.
Saturation and price compression result in a race for the best customers. Any hiccup in service or customer sat, or a proactive campaign from a competitor, could well result in customer churn.
Market saturation, churn and competition from Over-the-top (OTT) competitors with Internet cost of delivery economics results in flattening revenue and declining ARPU for network operators.
Increasing Capex & Opex
The market need to support new technologies (4G/LTE/FTTH/FTTT), content, and network modernization increases Capital and Operating expense.
Razorsight delivers new micro-segmented levels of insight to communications providers through advanced statistical analysis or predictive analytics to better pinpoint customer sentiment, potential churn, upsell opportunities, prioritize capital and to predict what will happen in the future across your customer base and network assets. Best of all, with Razorsight there’s no software to buy as these predictive insights are delivered via a private cloud.
In a revolutionary new development that leverages our 10 years experience in working exclusively with leading global communications providers, analyzing massive volumes of data, and delivering cloud based analytics to CFO organizations at AT&T, Verizon, Comcast, T-Mobile, Tata, Telus and numerous others, Razorsight has married a team of the industry’s best Data Scientists with our industry leading cloud analytics software to create the industry’s only cloud based Predictive Analytics solution. Razorsight’s predictive cloud analytics application sets a new standard in how communications providers evaluate customer value, pricing, marketing, retention, risk, quality, capital deployment and network investment. Unique in the industry, Razorsight delivers an easy to use platform, with answers and insights from the perspectives of customer profitability and CLV. The end result, for communications companies: the long sought ability to grow your business based on a precise understanding of your most profitable customers, products, markets and locations while gaining real-time insights into customer sentiment, churn risk and upsell opportunity. The flexibility and modularity of our cloud-based apps means you subscribe only to what you need, while retaining the flexibility to seamlessly add other Razorsight modules or 3rd party software as your needs grow.
We’ve built over 200 communications industry specific rules to run on our advanced predictive analytics platform, and we’re adding more each week! Following are a few examples of how customers are leveraging Razorsight’s powerful statistical modeling to predict and automatically gain insight into likely customer churn, subscriber behavior analysis, upsell opportunities, risk analysis, network utilization trending, and other critical aspects of revenue retention, revenue growth and cost savings:
Customer Experience & Loyalty – insights that enhance satisfaction, loyalty, and customer longevity. This provides the hidden drivers behind these insights to provide actionable, successful measures adding directly to the top and bottom line.
Quality of Service – insights that predict changes in usage, customer traffic and consumption patterns, and the impact from new network elements via complex statistical analysis. This aids in both network planning and improving the customer experience.
Social Media, OTT & M2M Insights – delivers views of social media and M2M traffic and capacity utilization while delivering predictive analysis of future capacity, consumption changes and trends from Social, OTT and M2M apps and network utilization. This helps driving both cross-sell and upsell opportunities, and network planning. We also show you customer consumption by device type, cell site, demographics, etc. in order to create a precise picture to negotiate "fair value for fair usage" with content providers.
Audience Management – delivers forward looking views of audience profiles, optimized sales plans for content delivery, and reconciliation of content viewership in near real time. This provides the most accurate historical and future views of the audience, maximizing content-related revenues.