Razorsight is the Global Leader in Cloud-based Analytics Solutions for Communications Service Providers.

Delivering personalized service at every touchpoint while reducing calls to care, Razorsight's predictive analytics engines increase digital impressions and targeted advertising revenue.
“Razorsight analytics allow management to benefit from real-time insights into our customers and key operations metrics to ensure continued delivery of world class experiences”-Peter Macnee, VMLA CEO

Razorsight Solutions Deliver

Razorsight’s Cloud Analytics platform enables VMLA to improve retention efforts by providing a laser-focused marketing strategy, where at-risk subscribers and optimal new customers are scientifically targeted. Razorsight’s average success rates across mobile operators and MVNOs are:

  • 276% increase in probability or likelihood in a top-up
  • 23% Increase in data usage
  • 187% more minutes of use per subscriber
  • 48% Increase in SMS utilization

Virgin Mobile Latin America uses Razorsight Predictive Analytics to support its rapid growth by increasing loyalty and targeting new customers based on data science


The Business Challenge

  • Virgin Mobile Latin America (VMLA) selected Razorsight in 2014 while launching it’s third MVNO operation in Mexico
  • VMLA wanted to build upon its leadership position in Latin America by proactively addressing customer satisfaction and loyalty via analytics
  • VMLA leverages Razorsight’s predictive analytics platform across all operations including Chile, Colombia and Mexico
  • The marketing team wanted to proactively target customers (prior to non-use) based on data science driven triggered
  • VMLA’s senior executives wanted a centralized view for gathering and reporting KPIs at both the country and corporate levels to ensure consistency in measurement, reporting and strategy
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Razorsight recognized among the top 10 global companies in Gartner's Competitive Landscape Report on Multichannel Analytics alongside IBM, Oracle, SAP and Teradata.

Frost & Sullivan ranks
Razorsight #1 for Cloud Analytics

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Awards & Recognition

Razorsight is the clear choice for Cloud Analytics!